Hmmm…have you heard about this? Virgin Mobile, the cell phone company, launched a campaign that features young adults stripping to music on videos they post. In return, clothing companies (think American Eagle) would provide donations of new clothing for homeless youths based on the number of times the videos were viewed.
As of Saturday, there were 20 videos uploaded on the “Strip2Clothe” site, which the site claims had generated 51,291 donations.
Christian groups are saying the campaign is exploitive, and inappropriate. No nudity is permitted, but the whole concept of “take off yours, we donate ours” leaves a bad taste. Are we glorifying stripping here? Like, tease me a little bit, and you can get what you want?
I get it: Virgin Mobile is trying to make donating clothing sexy. But why should you have to strip down to your underwear as part of a national campaign to help another human being? Using a “strip-tease” to get big corporations to donate clothing sounds creepy.
What do you think? If you want to keep your clothes on, and help homeless youths in your area, visit the following site to see what you can do: http://www.nationalhomeless.org/resources/local/local.html